Who is c wonder

That October, a legal tussle began in earnest. Forbes followed the case closely: check out these stories. Wonder by trying to hinder relations with suppliers, and hampering his attempt to sell some of his stake in his ex-wife's line. Wonder was "a knockoff brand…with mass-market versions of the top-selling Tory Burch items. The lawsuit contained side-by-side comparison photos of C. The paperwork also showed shots of C. That same month, Chris Burch sold part of his At the time, retail insiders wondered whether C.

Wonder was growing too quickly, opening too many stores in both prime, pricey locations like Manhattan's Soho and vacation spots like Nantucket with only a seasonal trickle of shoppers. When Chris Burch gave Forbes a tour of his Soho flagship in fall , he shared his rules for successful retailing, including the importance of picking appropriate real estate. Racked is no longer publishing. Thank you to everyone who read our work over the years.

The archives will remain available here; for new stories, head over to Vox. I remember the first time I heard about C. It was probably a year before the actual launch, and a person who floats in and out of Chris Burch's social circle gave me a rundown of the concept.

They said that it would be on the preppier side of Tory Burch, but cheap. A cheap fast fashion option for Buffys. Did I mention it would be cheap? Wonder was indeed cheap, but not only in price. In , manufacturing in Asia most certainly does not equal shitty quality. Lots of luxury goods are made in Asia. Probably more than most realize.

But this stuff—intarsia novelty sweaters, chunky "statement" necklaces, jazzy barware—looked and felt shoddy. When the retailer opened its first outpost, it was easy to gloss over disappointment in the product. Because the store was fun to explore.

In October , I attended a press preview at the original Soho flagship and was impressed by Burch's enthusiasm for the concept. Joined by a bouncy, happy-to-be employed staff, Burch explained that nearly everything in the space could be monogrammed or engraved, and that you could even customize the music and lighting in your dressing room. Bells and whistles, yes, but fun ones that I thought might distinguish C. Wonder from snoozy brick-and-mortar shopping experiences. Wonder's Soho flagship.

Photo: Getty Images. The two later settled their differences. Many C. Wonder items had a similar aesthetic to Tory Burch's designs, but the prices were much cheaper.

Morgan Stanley recently named the fashion retailer one of the top accessories companies, along with industry heavyweights Michael Kors, Coach, Tory Burch, and Vera Bradley. But Burch has allegedly distanced himself from the brand for the past year, focusing on his other retail brands instead. BuzzFeed reported in November that the company was planning to close 20 of its 32 stores to focus on the wholesale business.

Trendy chain Wet Seal is rumored to be shutting down stores amid bankruptcy. Until then, fans of C. Wonder will have to get their monogram fix elsewhere, which might not be such a bad thing. For Florida-based Gentry Adams, who writes about preppy style at girlmeetsbow.

Give me a preppy, bright, classic brand any day of the week. I have Target bags that lasted longer! January 28, pm. The C.